Dell printers in Asia Latest

Dell is probably more well-known for PCs and laptops, but the US company has been making printers for seven years already. While the firm's initial plan was to concentrate marketing efforts on the US and selected developed Asia markets, it is now targeting to strengthen its presence in more parts of Asia Pacific.

Issac Levin, general manager for Dell's Software and Peripherals in Asia Pacific and Japan, said Asia is a strategic market important for the company's growth. He also mentioned that Asia is a key driving force for the global economy, which is why Dell is looking to target this region.

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